Marketing research essentials (Record no. 10921)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119586494 |
| Terms of availability | 185941/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 McD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McDANIEL C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research essentials |
| Statement of responsibility, etc | / Carl, Jr McDaniel and Roger Gates |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Brantford : |
| Name of publisher | John Wiley & Sons Inc, |
| Year of publication | c 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 596p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Research ethics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GATES, R. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution | 658.83McD | 0087204 | 1 | 22/05/2025 | Book |