The effortless experience : conquering the new battleground for customer loyalty
DIXON, M.
The effortless experience : conquering the new battleground for customer loyalty / Matthew Dixon, Nick Toman and Rick Delisi - New York : Portfolio, c 2013 - xi,237p. : ill. ; 23 cm.
Includes references and index
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty
eng.
9780241003305 41,744/=
Experience
Customers
Service expectations
658.812 DIX
The effortless experience : conquering the new battleground for customer loyalty / Matthew Dixon, Nick Toman and Rick Delisi - New York : Portfolio, c 2013 - xi,237p. : ill. ; 23 cm.
Includes references and index
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty
eng.
9780241003305 41,744/=
Experience
Customers
Service expectations
658.812 DIX