Managerial economics : foundations of business analysis and strategy /
THOMAS, C.R.
Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas - 14th ed. - New York : McGraw-Hill, c2024. - xxvi, 754p. : ill. (some col.) ; 25 cm.
Includes index.
CHAPTER 1: Managers, Profits, and Markets CHAPTER 2: Demand, Supply, and Market Equilibrium CHAPTER 3: Marginal Analysis for Optimal Decisions CHAPTER 4: Basic Estimation Techniques CHAPTER 5: Theory of Consumer Behavior CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and Forecasting Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8: Production and Cost in the Short Run CHAPTER 9: Production and Cost in the Long Run CHAPTER 10: Production and Cost Estimation Online Appendix 2: Linear Programming CHAPTER 11: Managerial Decisions in Competitive Markets Online Appendix 3: Producer Surplus and Economic Rent CHAPTER 12: Managerial Decisions for Firms with Market Power CHAPTER 13: Strategic Decision Making in Oligopoly Markets CHAPTER 14: Advanced Pricing Techniques Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty CHAPTER 16: Government Regulation of Business Web Chapter 1: The Investment Decision
eng.
9781266233975 TZS110697/=
Managerial economics.
Economics
Consumer Behavior
330.1 THO
Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas - 14th ed. - New York : McGraw-Hill, c2024. - xxvi, 754p. : ill. (some col.) ; 25 cm.
Includes index.
CHAPTER 1: Managers, Profits, and Markets CHAPTER 2: Demand, Supply, and Market Equilibrium CHAPTER 3: Marginal Analysis for Optimal Decisions CHAPTER 4: Basic Estimation Techniques CHAPTER 5: Theory of Consumer Behavior CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and Forecasting Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8: Production and Cost in the Short Run CHAPTER 9: Production and Cost in the Long Run CHAPTER 10: Production and Cost Estimation Online Appendix 2: Linear Programming CHAPTER 11: Managerial Decisions in Competitive Markets Online Appendix 3: Producer Surplus and Economic Rent CHAPTER 12: Managerial Decisions for Firms with Market Power CHAPTER 13: Strategic Decision Making in Oligopoly Markets CHAPTER 14: Advanced Pricing Techniques Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty CHAPTER 16: Government Regulation of Business Web Chapter 1: The Investment Decision
eng.
9781266233975 TZS110697/=
Managerial economics.
Economics
Consumer Behavior
330.1 THO