Mass communication theory : foundations, ferment, and future /
BARAN, Stanley J.,
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, and Dennis K. Davis - 8th. edition. - New York : Oxford University Press, 2021. - xxi, 426 pages : illustrations ; 24 cm.
Includes general mass communication key terms (p.378)
Includes bibliographical references (pages 379-416) and index.
eng.
9780190942793 TZS 391,674/= 9780190942779
Mass media.
Mass media and culture.
Media literacy.
Normative theories-mass communication
Evaluating mass communication
302.2301 BAR
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, and Dennis K. Davis - 8th. edition. - New York : Oxford University Press, 2021. - xxi, 426 pages : illustrations ; 24 cm.
Includes general mass communication key terms (p.378)
Includes bibliographical references (pages 379-416) and index.
eng.
9780190942793 TZS 391,674/= 9780190942779
Mass media.
Mass media and culture.
Media literacy.
Normative theories-mass communication
Evaluating mass communication
302.2301 BAR