Mass communication theory : (Record no. 11053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00947cam a2200277 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780190942793 |
| Terms of availability | TZS 391,674/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780190942779 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR2 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2301 BAR |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BARAN, Stanley J., |
| 245 10 - TITLE STATEMENT | |
| Title | Mass communication theory : |
| Sub Title | foundations, ferment, and future / |
| Statement of responsibility, etc | Stanley J. Baran, and Dennis K. Davis |
| 250 ## - Edition Statement | |
| Edition statement | 8th. edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Oxford University Press, |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 426 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes general mass communication key terms (p.378) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 379-416) and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media and culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media literacy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Normative theories-mass communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Evaluating mass communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Dennis K., |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution (HEET) | 302.2301 BAR | 0087627 | 1 | 10/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution (HEET) | 302.2301 BAR | 0087628 | 2 | 10/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution (HEET) | 302.2301 BAR | 0087629 | 3 | 10/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution (HEET) | 302.2301 BAR | 0087630 | 4 | 10/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution (HEET) | 302.2301 BAR | 0087631 | 5 | 10/07/2025 | Book |