International marketing/
Ghauri, Pervez N.
International marketing/ Pervez N. Ghauri and Philip Cateora - 4th ed. - New York: McGraw-Hill Higher Education, c2014.. - xxvii, 635 p.: ill.; 26cm
Includes index
This introduction to international marketing reflects the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the aspiring practitioner
eng.
9780077148157 TZS 10,000/=
Business and Management
Export Marketing
658.8 GHA
International marketing/ Pervez N. Ghauri and Philip Cateora - 4th ed. - New York: McGraw-Hill Higher Education, c2014.. - xxvii, 635 p.: ill.; 26cm
Includes index
This introduction to international marketing reflects the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the aspiring practitioner
eng.
9780077148157 TZS 10,000/=
Business and Management
Export Marketing
658.8 GHA