International marketing/ (Record no. 12302)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00865nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077148157 |
| Terms of availability | TZS 10,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCCL |
| Language of cataloging | eng. |
| Description conventions | AACR 2nd rev. ed. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ghauri, Pervez N. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing/ |
| Statement of responsibility, etc | Pervez N. Ghauri and Philip Cateora |
| 250 ## - Edition Statement | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | McGraw-Hill Higher Education, |
| Year of publication | c2014.. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 635 p.: |
| Other physical details | ill.; |
| Dimensions | 26cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This introduction to international marketing reflects the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the aspiring practitioner<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cateora,Philip |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/11/2017 | 658.8 GHA | 005271 | 1 | 08/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/11/2017 | 658.8 GHA | 005272 | 2 | 08/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/11/2017 | 658.8 GHA | 005274 | 3 | 08/10/2025 | Book |