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Marketing management

Kotler, Philip

Marketing management / Philip Kotler and Kevin Lane Keller - 12th ed. - Upper Saddle River : Pearson Prentice-Hall, c2005. - xxxv,729p.: ill.(some col.) 27cm.

Includes index

eng.

ISBN: 0131457578 TZS 45,000/=

Subjects--Topical Terms:
Importance of marketing
Scope of marketing

Dewey Class. No.: 658.8 KOT

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