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Marketing management (Record no. 12353)

MARC details
000 -LEADER
fixed length control field 00631nam a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131457578
Terms of availability TZS 45,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MCCL
Language of cataloging eng
Description conventions AACR 2nd rev. ed.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc / Philip Kotler and Kevin Lane Keller
250 ## - Edition Statement
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Upper Saddle River :
Name of publisher Pearson Prentice-Hall,
Year of publication c2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxv,729p.:
Other physical details ill.(some col.)
Dimensions 27cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Importance of marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Scope of marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 01/01/2011 Agder University 658.8 KOT 005300 1 09/10/2025 Book
        Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 01/01/2011 Agder University 658.8 KOT 005302 1 09/10/2025 Book
        Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 01/01/2011 Agder University 658.8 KOT 005308 1 09/10/2025 Book