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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler and Kevin Lane Keller. - 13th ed. - New Delhi: Prentice Hall of India, c2009. - xxxiii, 634p. : ill.pictures ; 27cm.

Includes bibliographical references and index.

eng.

ISBN: 9788120335707 TZS 29,560/=

Subjects--Topical Terms:
Marketing
Marketing management

Dewey Class. No.: 658.8 KOT

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