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Marketing management / (Record no. 12359)

MARC details
000 -LEADER
fixed length control field 00721cam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788120335707
Terms of availability TZS 29,560/=
040 ## - CATALOGING SOURCE
Original cataloging agency MCCL
Language of cataloging eng.
Description conventions AACR 2nd rev. ed.
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler and Kevin Lane Keller.
250 ## - Edition Statement
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi:
Name of publisher Prentice Hall of India,
Year of publication c2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxiii, 634p. :
Other physical details ill.pictures ;
Dimensions 27cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
546 ## - LANGUAGE NOTE
Language note eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip087/2008000337.html
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 01/03/2009 Nairobi University 658.8 KOT 005301 1 09/10/2025 Book
        Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 01/03/2009 Nairobi University 658.8 KOT 005303 2 09/10/2025 Book