Normal view MARC view ISBD view

Essentials of marketing : a global- managerial approach /

Perreault, William D.

Essentials of marketing : a global- managerial approach / William D. Perreault and E. Jerome McCarthy. - 9th ed. - Boston : McGraw-Hill/Irwin, c2003. - xxxvi, 624 p. : ill. ; 28cm.

Includes and index.

eng.

ISBN: 072464208 TZS 8,000/=

Subjects--Topical Terms:
Marketing.
Marketing strategy

Dewey Class. No.: 658.8 PER

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)