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Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler - 4th ed. - Boston: McGraw Hill/ Irwin, c2006. - xxvii, 708p.: ill.; 26cm

Includes index

eng.

ISBN: 0072961945 TZS 8,000/=/=

Subjects--Topical Terms:
Services (Industrie) Marketing
Customer services
Service design and standards

Dewey Class. No.: 658.8 ZEI

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