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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler

By: Contributor(s): Material type: TextTextPublication details: Boston: McGraw Hill/ Irwin, c2006.Edition: 4th edDescription: xxvii, 708p.: ill.; 26cmISBN:
  • 0072961945
Subject(s): DDC classification:
  • 658.8 ZEI
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658.8 ZEI (Browse shelf(Opens below)) 1 Available 005354
Book Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 658.8 ZEI (Browse shelf(Opens below)) 2 Available 005356
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Includes index

eng.

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