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Marketing research : measurement & method : a text with cases /

Tull, Donald S.

Marketing research : measurement & method : a text with cases / Donald S. Tull and Del I. Hawkins. - 6th ed. - New Delhi : Prentice-Hall, c1993. - xviii, 863p.[various pagings] : ill.; 24cm.

Include bibliographical references and indexes

eng.

ISBN: 9788120309616 TZS 61,264/=

Subjects--Topical Terms:
Marketing research
Marketing techniques

Dewey Class. No.: 658.83 TUL

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