Marketing research : (Record no. 12447)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00695pam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120309616 |
| Terms of availability | TZS 61,264/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCCL |
| Language of cataloging | eng. |
| Description conventions | AACR 2nd rev. ed. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 TUL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tull, Donald S. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | measurement & method : a text with cases / |
| Statement of responsibility, etc | Donald S. Tull and Del I. Hawkins. |
| 250 ## - Edition Statement | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall, |
| Year of publication | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 863p.[various pagings] : |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include bibliographical references and indexes |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing techniques |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/06/2009 | RK printing | 658.83 TUL | 005393 | 1 | 10/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/06/2009 | RK printing | 658.83 TUL | 005394 | 2 | 10/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/06/2009 | RK printing | 658.83 TUL | 005395 | 3 | 10/10/2025 | Book |