Exploring public relations
Tench, Ralph
Exploring public relations / Ralph Tench and Liz Yeomans - 2nd ed. - Harlow : FT Prentice Hall, c2009. - xxix, 666 p. : ill. ; 27 cm.
Includes bibliographical references and index
Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text
eng
9780273715948 TZS 25,200/=
Public Relations
Management
659.2 TEN
Exploring public relations / Ralph Tench and Liz Yeomans - 2nd ed. - Harlow : FT Prentice Hall, c2009. - xxix, 666 p. : ill. ; 27 cm.
Includes bibliographical references and index
Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text
eng
9780273715948 TZS 25,200/=
Public Relations
Management
659.2 TEN