Exploring public relations / Ralph Tench and Liz Yeomans

By:

Tench, Ralph

Contributor(s):

Yeomans, Liz

Material type: Text

TextPublication details: Harlow : FT Prentice Hall, c2009.Edition: 2nd edDescription: xxix, 666 p. : ill. ; 27 cmISBN:

9780273715948

Subject(s):

DDC classification:

659.2 TEN

Summary: Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	659. 2 TEN. (Browse shelf(Opens below))	1	Available	005439

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Includes bibliographical references and index

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text

eng

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