Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. - Boston : Irwin/McGraw-Hill, 1999. - xxix, 670 p. : ill. (some col.) ; 27 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
Part 1: Business markets and business marketing
Part 2: Foundation for creating value
Part 3: Business marketing programming
Part 4: Investing for values in customers and yourself
0256221332 9780256221336 Tsh. 50,000/=
Marketing.
Buyer behavior
Market opportunities
Market Strategy
658.8 DWY
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. - Boston : Irwin/McGraw-Hill, 1999. - xxix, 670 p. : ill. (some col.) ; 27 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
Part 1: Business markets and business marketing
Part 2: Foundation for creating value
Part 3: Business marketing programming
Part 4: Investing for values in customers and yourself
0256221332 9780256221336 Tsh. 50,000/=
Marketing.
Buyer behavior
Market opportunities
Market Strategy
658.8 DWY