Business marketing : (Record no. 12776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00991cam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256221332 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256221336 |
| Terms of availability | Tsh. 50,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Libray |
| Language of cataloging | eng. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DWY |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dwyer, F. Robert. |
| 245 10 - TITLE STATEMENT | |
| Title | Business marketing : |
| Sub Title | connecting strategy, relationships, and learning / |
| Statement of responsibility, etc | F. Robert Dwyer, John Tanner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 670 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin/McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 649-656) and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Part 1: Business markets and business marketing<br/>Part 2: Foundation for creating value<br/>Part 3: Business marketing programming<br/>Part 4: Investing for values in customers and yourself |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Buyer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market opportunities |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market Strategy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tanner, John F. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/10/2008 | VUA | 658.8 DWY | U0005442 | 1 | 25/06/2026 | Book |