Services marketing : integrating customer focus across the firm/
Zeithaml Valarie A
Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml and Mary Jo Bitner.- - 3rd.ed. - New Delhi Tata McGraw- Hill publishing c2003 - xx,668p.: Ill.; 28 cm.
Includes References and Index
97800753042 Tsh. 20,944/=
Service marketing
Market
658.8 ZEI
Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml and Mary Jo Bitner.- - 3rd.ed. - New Delhi Tata McGraw- Hill publishing c2003 - xx,668p.: Ill.; 28 cm.
Includes References and Index
97800753042 Tsh. 20,944/=
Service marketing
Market
658.8 ZEI