Services marketing : integrating customer focus across the firm/
Zeithaml Valarie A
Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D Gremler..- - 6th.ed. - New York McGraw- Hill publishing c2013 - xxvii,642p.: Ill.; 28 cm.
Includes References and Index
9780071086967 Tsh. 20,944/=
Service marketing
Market
658.8 ZEI
Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D Gremler..- - 6th.ed. - New York McGraw- Hill publishing c2013 - xxvii,642p.: Ill.; 28 cm.
Includes References and Index
9780071086967 Tsh. 20,944/=
Service marketing
Market
658.8 ZEI