Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D Gremler..-
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TextPublication details: New York McGraw- Hill publishing c2013Edition: 6th.edDescription: xxvii,642p.: Ill.; 28 cmISBN: - 9780071086967
- 658.8 ZEI
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Includes References and Index
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