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Marketing Management

Kotler, Philip

Marketing Management Philip Kotler and Kevin Lane Keller - 15th ed. - New York : Pearson education c2016 - 714 p.: ill.; 27cm.

Includes index

ISBN: 101292092629 Tshs. 80,000/=

Subjects--Topical Terms:
Marketing management
Growth strategies
Communicating value
Analyzing business markets
Conducting Marketing research

Dewey Class. No.: 658.8 KOT

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