Marketing Management (Record no. 13136)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 101292092629 |
| Terms of availability | Tshs. 80,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Tegeta-DCC library |
| Language of cataloging | eng |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc | Philip Kotler and Kevin Lane Keller |
| 250 ## - Edition Statement | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Pearson education |
| Year of publication | c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 714 p.: |
| Other physical details | ill.; |
| Dimensions | 27cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Growth strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communicating value |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Analyzing business markets |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Conducting Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Tegeta Center Library | Mzumbe University-Tegeta Center Library | 31/10/2021 | Sob | 658.8 KOT | T0001666 | 1 | 27/07/2026 | Book | ||||
| Mzumbe University-Tegeta Center Library | Mzumbe University-Tegeta Center Library | 31/10/2021 | Sob | 658.8 KOT | T0001667 | 2 | 27/07/2026 | Book | ||||
| Mzumbe University-Tegeta Center Library | Mzumbe University-Tegeta Center Library | 31/10/2021 | Sob | 658.8 KOT | T0001668 | 3 | 27/07/2026 | Book | ||||
| Mzumbe University-Tegeta Center Library | Mzumbe University-Tegeta Center Library | 31/10/2021 | Sob | 658.8 KOT | T0001669 | 4 | 27/07/2026 | Book |