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Marketing research

Beri, G. C.

Marketing research G. C. Beri - 3rd ed. - New Delhi : Tata McGraw-Hill, c2000. - xv, 474 p. ill. 24 cm.

Includes bibliography and index.

Part 1: Introduction and basic concepts
Part 2: Data collection, sampling and interviewing
Part 3: Data processing, analysis and reporting
Part 4: Selected applications of marketing research

ISBN: 9780074635353 Tsh. 14,305.50

Subjects--Topical Terms:
Research
Market segmentation

Dewey Class. No.: 658.83 BER

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