Marketing research (Record no. 13171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00732nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780074635353 |
| Terms of availability | Tsh. 14,305.50 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Library |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Beri, G. C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | G. C. Beri |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata McGraw-Hill, |
| Year of publication | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 474 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Part 1: Introduction and basic concepts<br/>Part 2: Data collection, sampling and interviewing<br/>Part 3: Data processing, analysis and reporting<br/>Part 4: Selected applications of marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market segmentation |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2006 | Nairobi University Bookshop | 658.83 BER | U0005735 | 1 | 29/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2006 | Nairobi University Bookshop | 658.83 BER | U0005736 | 2 | 29/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2006 | Nairobi University Bookshop | 658.83 BER | U0005737 | 3 | 29/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2006 | Nairobi University Bookshop | 658.83 BER | U0005738 | 4 | 29/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2006 | Nairobi University Bookshop | 658.83 BER | U0005739 | 5 | 29/07/2026 | Book |