Market-based management : strategies for growing customer value and profitability
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best - 3rd ed. - Upper Saddle River: Pearson Education International, c2004 - xix,401p. : ills. ; 25cm.
Includes index
0 13 121193 5 Tsh.30,000/=
Market Management
658.8 BES
Market-based management : strategies for growing customer value and profitability / Roger J. Best - 3rd ed. - Upper Saddle River: Pearson Education International, c2004 - xix,401p. : ills. ; 25cm.
Includes index
0 13 121193 5 Tsh.30,000/=
Market Management
658.8 BES