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Market-based management : strategies for growing customer value and profitability / Roger J. Best

By: Material type: TextTextPublication details: Upper Saddle River: Pearson Education International, c2004Edition: 3rd edDescription: xix,401p. : ills. ; 25cmISBN:
  • 0 13 121193 5
Subject(s): DDC classification:
  • 658.8 BES
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University-Tegeta Center Library Mzumbe University-Tegeta Center Library 658.8 BES (Browse shelf(Opens below)) 1 Available T0001527
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Includes index

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