Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy - 11th ed. - Boston: McGraw-Hill, c2008 - xxxvi, 593p. : ills. (some col.) 28cm.
Includes index
978 0 07 128334 2 Tsh.70,000/=
Marketing Management
Marketing Planning
658.8 PER
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy - 11th ed. - Boston: McGraw-Hill, c2008 - xxxvi, 593p. : ills. (some col.) 28cm.
Includes index
978 0 07 128334 2 Tsh.70,000/=
Marketing Management
Marketing Planning
658.8 PER