Essentials of marketing (Record no. 13312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978 0 07 128334 2 |
| Terms of availability | Tsh.70,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Tegeta- DCC Library |
| Language of cataloging | English |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Sub Title | : a marketing strategy planning approach |
| Statement of responsibility, etc | / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy |
| 250 ## - Edition Statement | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvi, 593p. : |
| Other physical details | ills. (some col.) |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. , McCarthy, E. Jerome, |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Tegeta Center Library | Mzumbe University-Tegeta Center Library | 29/10/2012 | School of Business | 658.8 PER | T0001680 | 1 | 06/08/2026 | Book | ||||
| Mzumbe University-Tegeta Center Library | Mzumbe University-Tegeta Center Library | 29/10/2012 | School of Business | 658.8 PER | T0001681 | 2 | 06/08/2026 | Book |