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B2B brand management :with the cooperation of Ines Michi

Kotler, P.

B2B brand management :with the cooperation of Ines Michi /Philip Kolter and Waldemar Pfoertsch - Germany : Springer , c 2006. - xvi, 357p. : ill. ; 24 cm.

Includes references and index

eng.

ISBN: 9783540253600 TZS 138,536/=

Subjects--Topical Terms:
Brand planning
Branding dimension
Branding communication

Dewey Class. No.: 658.82 KOT

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