Mzumbe University Library Header

B2B brand management (Record no. 13427)

MARC details
000 -LEADER
fixed length control field 00651nam a2200217 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9783540253600
Terms of availability TZS 138,536/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 KOT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kotler, P.
245 ## - TITLE STATEMENT
Title B2B brand management
Sub Title :with the cooperation of Ines Michi
Statement of responsibility, etc /Philip Kolter and Waldemar Pfoertsch
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Germany :
Name of publisher Springer ,
Year of publication c 2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 357p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes references and index
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding dimension
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pfoertsch,W.
Titles and other words associated with a name (author)
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 06/10/2025 MAK Solution (MU) 658.82 KOT 0087782 1 11/08/2026 Book