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Developing Business Strategies /

AAKER, David. A

Developing Business Strategies / by David A. Aaker - 5th ed.- - New Yourk: John Wiley & Sons, Inc, 1998 - xiv,330p. : ill. ; 30cm

Includes bibliograhic reference and index.

ISBN: 0-471-18364-4 Tshs. 39,920/=

Subjects--Topical Terms:
Strategic planning
Marketing- management

Dewey Class. No.: 658.4012

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