The employer brand : bringing the best of brand management to people at work /
Barrow, Simon.
The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Moseley. - 2nd ed., rev. and updated - Hoboken, NJ : Wiley, 2005. - xviii, 214 p. : ill. ; 24 cm.
Includes bibliographical references (p. [201]-205) and index.
The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio
eng.
9780470012734 TZS 68,340/=
Product management.
658.314 BAR
The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Moseley. - 2nd ed., rev. and updated - Hoboken, NJ : Wiley, 2005. - xviii, 214 p. : ill. ; 24 cm.
Includes bibliographical references (p. [201]-205) and index.
The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio
eng.
9780470012734 TZS 68,340/=
Product management.
658.314 BAR