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The employer brand : (Record no. 4906)

MARC details
000 -LEADER
fixed length control field 01690cam a22002534a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470012734
Terms of availability TZS 68,340/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.314 BAR
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Barrow, Simon.
245 14 - TITLE STATEMENT
Title The employer brand :
Sub Title bringing the best of brand management to people at work /
Statement of responsibility, etc Simon Barrow and Richard Moseley.
250 ## - Edition Statement
Edition statement 2nd ed., rev. and updated
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, NJ :
Name of publisher Wiley,
Year of publication 2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 214 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [201]-205) and index.
505 ## - Formatted Contents
Formatted contents note The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index
520 ## - SUMMARY, ETC.
Summary, etc Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio
546 ## - LANGUAGE NOTE
Language note eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moseley, Richard.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0516/2005020003.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0622/2005020003-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0622/2005020003-d.html
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 27/10/2005 John Wiley 658.314 BAR 0050829 1 22/11/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 27/10/2005 John Wiley 658.314 BAR 0050828 2 22/11/2022 Book