Modern marketing management : principles and techniques

Jain, J.N.

Modern marketing management : principles and techniques / J.N. Jain, P.P. Singh, and Bhatia S.K. - New Delhi : Regal publications, 2007. - xv, 554 p. : ill. ; 24 cm.

Includes index.


eng.

9788189420259 TZS 52,028.744


Marketing management

658.8 JAI