Modern marketing management : (Record no. 5159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788189420259 |
| Terms of availability | TZS 52,028.744 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 JAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jain, J.N. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing management : |
| Sub Title | principles and techniques |
| Statement of responsibility, etc | / J.N. Jain, P.P. Singh, and Bhatia S.K. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Regal publications, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 554 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Corporate body/Conference Publication |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 30/06/2009 | R.k printing | 658.8 JAI | 0060658 | 1 | 28/11/2022 | Corporate body/Conference Publication |