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Marketing management : an overview

Lewison, Dale M.

Marketing management : an overview / Dale M. Lewison - Fort Worth : Dryden Press, ©1996 - xvi, 464 p. : ill.; 24 cm

Includes index

Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.

eng

ISBN: 9780030981531 TZs.25000/-

Subjects--Topical Terms:
Marketing--Management
Marketing - Planning
Marketing - Information system

Dewey Class. No.: 658.8 LEW

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