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Marketing management : an overview (Record no. 5390)

MARC details
000 -LEADER
fixed length control field 00738nam a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780030981531
Terms of availability TZs.25000/-
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LEW
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Lewison, Dale M.
245 ## - TITLE STATEMENT
Title Marketing management : an overview
Statement of responsibility, etc / Dale M. Lewison
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Fort Worth :
Name of publisher Dryden Press,
Year of publication ©1996
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 464 p. :
Other physical details ill.;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
505 ## - Formatted Contents
Formatted contents note Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.
546 ## - LANGUAGE NOTE
Language note eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - Information system
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/10/2008 VUA 658.8 LEW 0058329 1 01/12/2022 Book