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Marketing, a managerial approach /

Cunningham, William Hughes.

Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham. - Cincinnati : South-Western Pub. Co., c1981. - ix, 662 p. : some col. ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780538191005 TZS 240/=

Subjects--Topical Terms:
Marketing.
Marketing

Dewey Class. No.: 658.8 CUN

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