Marketing, a managerial approach / (Record no. 5959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780538191005 |
| Terms of availability | TZS 240/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CUN |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cunningham, William Hughes. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing, a managerial approach / |
| Statement of responsibility, etc | William H. Cunningham, Isabella C.M. Cunningham. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati : |
| Name of publisher | South-Western Pub. Co., |
| Year of publication | c1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 662 p. : |
| Other physical details | some col. ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cunningham, Isabella C. M. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 31/08/1985 | 658.8 CUN | 0034114 | 1 | 05/12/2022 | Book |