Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 5th ed. - Boston, Mass. : McGraw-Hill Irwin, c2002. - xii, 256 p. : ill. ; 23 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0070275475 TZS 25000/=
Marketing--United States
658.83 LEH
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 5th ed. - Boston, Mass. : McGraw-Hill Irwin, c2002. - xii, 256 p. : ill. ; 23 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0070275475 TZS 25000/=
Marketing--United States
658.83 LEH