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Analysis for marketing planning / (Record no. 6153)

MARC details
000 -LEADER
fixed length control field 00760cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070275475
Terms of availability TZS 25000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 LEH
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Lehmann, Donald R.
245 10 - TITLE STATEMENT
Title Analysis for marketing planning /
Statement of responsibility, etc Donald R. Lehmann, Russell S. Winer.
250 ## - Edition Statement
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston, Mass. :
Name of publisher McGraw-Hill Irwin,
Year of publication c2002.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 256 p. :
Other physical details ill. ;
Dimensions 23 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
Geographic subdivision United States
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh021/2001030305.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh021/2001030305.html
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 04/01/2011 Agder University 658.83 LEH 0066779 1 06/12/2022 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 04/01/2011 Agder University 658.83 LEH 0066801 2 06/12/2022 Book