Retail management : a strategic approach
Berman, Barry
Retail management : a strategic approach / Barry Berman, Joel R. Evans - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, ©2007. - xxii, 682 p. : col. ill., col. maps ; 29 cm.
Includes indexes
1. An introduction to retailing
2. Building and sustaining relationships in retailing
3. Strategic planning in retailing
4. Retail institutions by ownership
5. Retail institutions by store-based strategy mix
6. Web, nonstore-based, and other forms of nontraditional retailing
7. Identifying and understanding consumers
8. Information gathering and processing in retailing
9. Trading-area analysis
10. Site selection
11. Retail organization and human resource management
12. Operations management : financial dimensions
13. Operations management : operational dimensions
14. Developing merchandise plans
15. Implementing merchandise plans
16. Financial merchandise management
17. Pricing in retailing
18. Establishing and maintaining a retail image
19. Promotional strategy
20. Integrating and controlling the retail strategy
App. A. Careers in retailing
App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making
eng
0131870165 TZS 91,231.31
Retail trade management
658.87 BER
Retail management : a strategic approach / Barry Berman, Joel R. Evans - 10th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, ©2007. - xxii, 682 p. : col. ill., col. maps ; 29 cm.
Includes indexes
1. An introduction to retailing
2. Building and sustaining relationships in retailing
3. Strategic planning in retailing
4. Retail institutions by ownership
5. Retail institutions by store-based strategy mix
6. Web, nonstore-based, and other forms of nontraditional retailing
7. Identifying and understanding consumers
8. Information gathering and processing in retailing
9. Trading-area analysis
10. Site selection
11. Retail organization and human resource management
12. Operations management : financial dimensions
13. Operations management : operational dimensions
14. Developing merchandise plans
15. Implementing merchandise plans
16. Financial merchandise management
17. Pricing in retailing
18. Establishing and maintaining a retail image
19. Promotional strategy
20. Integrating and controlling the retail strategy
App. A. Careers in retailing
App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making
eng
0131870165 TZS 91,231.31
Retail trade management
658.87 BER