Retail management : (Record no. 6316)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01753nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131870165 |
| Terms of availability | TZS 91,231.31 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MU |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 BER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Berman, Barry |
| 245 ## - TITLE STATEMENT | |
| Title | Retail management : |
| Sub Title | a strategic approach |
| Statement of responsibility, etc | / Barry Berman, Joel R. Evans |
| 250 ## - Edition Statement | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, NJ : |
| Name of publisher | Pearson/Prentice Hall, |
| Year of publication | ©2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 682 p. : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes indexes |
| 505 ## - Formatted Contents | |
| Formatted contents note | <br/>1. An introduction to retailing<br/>2. Building and sustaining relationships in retailing<br/>3. Strategic planning in retailing<br/>4. Retail institutions by ownership<br/>5. Retail institutions by store-based strategy mix<br/>6. Web, nonstore-based, and other forms of nontraditional retailing<br/>7. Identifying and understanding consumers<br/>8. Information gathering and processing in retailing<br/>9. Trading-area analysis<br/>10. Site selection<br/>11. Retail organization and human resource management<br/>12. Operations management : financial dimensions<br/>13. Operations management : operational dimensions<br/>14. Developing merchandise plans<br/>15. Implementing merchandise plans<br/>16. Financial merchandise management<br/>17. Pricing in retailing<br/>18. Establishing and maintaining a retail image<br/>19. Promotional strategy<br/>20. Integrating and controlling the retail strategy<br/>App. A. Careers in retailing<br/>App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 08/01/2009 | Radar Education | 658.87 BER | 0059075 | 1 | 07/12/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 08/01/2009 | Radar Education | 658.87 BER | 0059076 | 2 | 07/12/2022 | Book |