Normal view MARC view ISBD view

Cases in advertising and communications management /

Greyser, Stephen A.

Cases in advertising and communications management / Stephen A. Greyser. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1981. - xviii, 644 p. : ill. ; 24 cm.

Includes index.

eng.

ISBN: 0131185136 : NA

Subjects--Topical Terms:
Advertising--United States
Advertising--United States

Dewey Class. No.: 659.1 GRE

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)