Cases in advertising and communications management / (Record no. 6500)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565cam a2200193 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131185136 : |
| Terms of availability | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 GRE |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Greyser, Stephen A. |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in advertising and communications management / |
| Statement of responsibility, etc | Stephen A. Greyser. |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, N.J. : |
| Name of publisher | Prentice-Hall, |
| Year of publication | c1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 644 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Geographic subdivision | United States |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Geographic subdivision | United States |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 30/06/1986 | 659.1 GRE | 0035379 | 1 | 08/12/2022 | Book |