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Marketing research : (Record no. 10975)

MARC details
000 -LEADER
fixed length control field 00879nam a2200229 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781983654466
Terms of availability TZS217,576/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 LAC
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name LACOBUCCI, D.
245 ## - TITLE STATEMENT
Title Marketing research :
Sub Title methodological foundations
Statement of responsibility, etc / Dawn Iacobucci (Author), Gilbert A. Churchill (Author)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Britain :
Name of publisher Nashville ;
Year of publication c 2018.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 535p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
505 ## - Formatted Contents
Formatted contents note Marketing research, the research process, and problem definition<br/>Determine research design<br/>Design data collection method and forms<br/>Sample design and data collection<br/>Data analysis and interpretation<br/>The research report
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing methodology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 22/01/2025 MAK Solution 658.83 LAC 0087152 1 10/06/2025 Book