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Marketing research : methodological foundations / Dawn Iacobucci (Author), Gilbert A. Churchill (Author)

By: Material type: TextTextPublication details: Britain : Nashville ; c 2018.Description: 535p. : ill. ; 28 cmISBN:
  • 9781983654466
Subject(s): DDC classification:
  • 658.83 LAC
Contents:
Marketing research, the research process, and problem definition Determine research design Design data collection method and forms Sample design and data collection Data analysis and interpretation The research report
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Item type Current library Home library Call number Copy number Status Barcode
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.83 LAC (Browse shelf(Opens below)) 1 Available 0087152
Total holds: 0

Includes index

Marketing research, the research process, and problem definition
Determine research design
Design data collection method and forms
Sample design and data collection
Data analysis and interpretation
The research report

eng.

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