Marketing research : methodological foundations / Dawn Iacobucci (Author), Gilbert A. Churchill (Author)
Material type:
- 9781983654466
- 658.83 LAC
Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 LAC (Browse shelf(Opens below)) | 1 | Available | 0087152 |
Includes index
Marketing research, the research process, and problem definition
Determine research design
Design data collection method and forms
Sample design and data collection
Data analysis and interpretation
The research report
eng.
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